Thursday, October 31, 2019
Business Economics Essay Example | Topics and Well Written Essays - 3000 words
Business Economics - Essay Example (Hay, 2009, p. 461) The bubble formed by the housing price was the initiator of the general global economic crisis brought over to the whole world. What initiated the crisis was the bursting of the house price bubble in the United States and the problem was magnified by the aggressive mortgage lending prices. The housing market or the real estate market comprises of several differentiated markets as the owner occupied market, rental housing market, urban business properties market that is the factories, shops and the offices, the agricultural land markets and the recreational properties. There are five main reasons that are held responsible for the house price bubbles; they are low interest rates, development of new and innovative financial products which facilitated the availability of the credit, the tax treatment was also in favor of the debt-financed and owner-occupied housing; shortage in the supply of land in the attractive urban areas, increase in the purchase of houses as a r ental property or for speculative purposes. (Muller, Almy, Engelschalk, 2009, pp. 17-20; UK Economy in ‘Worst Crisis’ in 60 years, 2008) The Housing market Crash The UK housing market The real house prices have grown stronger over the past years, which have been volatile accompanied by macroeconomic fluctuations. The UK Housing market has gone through significant turbulence since the early 1980. In the period between 1982-1989, the market experienced a rapid rise in the housing prices, but meanwhile the housing prices showed a downward trend during the period 1990-1992 resulting in house price inflation. Accruing to the high economic growth in the years 1992 and 1993, the housing market in UK witnessed an increase in the average house price inflation, which originated in London and the South East region, which had a rippling down effect towards the north. The UK housing markets are the result of the personal sector wealth proportion, which was invested in the owner occu pied dwellings. The UK owner occupied dwellings accounted for 20 percent in 1960, which increased to 40 percent in 1990s. Highest owner- occupation rates and the lowest private renting characterize UK. The main reason which drove the financial turbulence in the housing market in 1980s are the liberalization of the financial markets and the policy of ‘Right to Buy’ which ensured the transformation of the population from the rented house to the private own occupied house. The increase in the competition among the lenders resulted in the fact that the borrowers get loans. This resulted in an increase in the household sector mortgage indebtedness from 25 percent in 1980 to 75 percent in 1992. The average mortgage advance reached its highest 60.1 percent in the year 1986, and thereby remained at a steady 58 percent for the rest of the 1980s. The house price inflation was fueled by the amalgamation of factors like increased in demand for housing, rising incomes, and an increa ses in the competition to supply mortgage lending. (Figueira, Glen, Nellis, 2005, p. 1756; UK house prices drop like a rock, 2008) The reason behind the crash The main reason behind the UK housing crash was it’s serendipitously stumbling upon the economic growth trajectories, which were mainly consumer-led and private debt financed in the early 1990s. Both
Tuesday, October 29, 2019
The Scarlet Letter Characters Essay Example for Free
The Scarlet Letter Characters Essay Despite the fact that Hester Prynne, the protagonist of the story, committed adultery she is still an epitome of a woman with dignity. Even though her dress was marked with the symbol of disgrace she still lived a life with her head high and became an important member in her community as a seamstress (Hawthorne, 1981). Hester and her scarlet letter            The Scarlet letter is a story that revolves around the lives of Hester and her daughter out of wedlock, Pearl. Hester committed an adultery with a man that she refuse to name and is sentenced to wear a scarlet letter â€Å"A†on her dress for as long as she lives. This letter is a symbol of disgrace since adultery is considered a capital sin during those times. Despite the everyday indignation that she experiences from people she still bore a child and made a living through sewing. She later on gained popularity as a good seamstress. At the climax of the story wherein the father of Pearl admitted in public that he is the father and died, Hester was already freed from sin. Hester and Pearl left for Europe and lived there until Pearl got married to an aristocrat. Hester came back to her community leaving a descent life and continued on wearing the scarlet letter even though she could have stayed at Europe together with her daughter (Woloszyn,2002). Adultery and the scarlet letter            Adultery during the 1640s was punishable by death and whipping. During the time of Hawthorne the Plymouth law of 1694 dictates that those who commit adultery should display a letter â€Å"A†on their dress (Eldred,1999). Thus, the Scarlet Letter of Hawthorne came about. The Plymouth law is viewed as a light punishment as compared to death and severe whipping however the mark of adultery will be carried as long as she lives. Her child also experienced shame and discrimination especially during her childhood when other children harass and mock her. Hester, her mother, would throw stones at them to make them stop (Eldred,1999). Despite the many sufferings that she has incurred she has had chances of escaping her current state. Choices to escape the scarlet letter            Hester had a choice to reveal the name of the father of her child but she refuse to do so. This could have been her way out of the shame that adultery has caused her but she never did. She was made to wear the scarlet letter with the hopes that she will someday repent and reveal the name of father of her child (Hawthorne, 1981). She never did revealed his name. Perhaps out of love, respect or other factors but this only proves that as a woman she is headstrong. She chose to endure a life as an outcast despite constant discrimination and hate thread that is brought about by the Scarlet letter that she wears. She still has communication with the father of her child. This is a reflection of her strength.            Hester could have opt to live forever in England but she chose to go back to her home town. When she came back she still wore the scarlet letter. She lived a humble life and her opinions were sought and she was respected (Woloszyn,2002). She had a variety of options available for her since she has had a good life in England. For one she could have stayed there. Second she could have have came back but used a different identity. Third, she could have looked for a new husband. There are other options apart from coming back to her hometown wearing the scarlet letter. Im quite sure a lot of women who have experienced what she has gone through would not even wear the scarlet letter again. She on the other hand continued wearing it as a sign of repentance. The woman behind the scarlet letter            Hester is but a fragment of the millions of women who commit adultery. This is a sin however Hester proved that a person should not be judged by a single mistake but by how she lived her life. There are different factors that may push one to commit adultery but what matters is that Hester repented for her sins and continued to repent until the day she died.            The scarlet letter that she has worn for so long has not penetrated in her. She is still free from bitterness and vile as she lived and showed a beautiful heart. Though she has committed a sin she refused to keep her head buried in shame. She held her head high, earned a descent living and raised a beautiful child.            She serves as an inspiration for women. References Eldred, Eric. Notes to the Scarlet Letter. 1999. 7August 2008             http://www.eldritchpress.org/nh/sl02-n.html Hawthorne, Nathaniel. The Scarlet Letter. Bantam Classics. 1981 Woloszyn,Margaret. â€Å"Short Stories†2002. 7August 2008            http://www.tqnyc.org/NYC00041/SCARLET/LETTER.htm
Sunday, October 27, 2019
How Television Viewing Affects Children Education Essay
How Television Viewing Affects Children Education Essay Television is one of the greatest inventions of all time. Through television we have witnessed history in real time. The technology of television has broadened our horizons by bringing faraway places into our homes, revealing the diversity of science and nature, and exposing us to sights and sounds that we can only dream about. Television has the power to inform, inspire, and unite. As adults, we are aware of the mesmerizing effects of television. Television has become a staple in our lives. In fact, most of us have televisions in every room of our house. The average family has the television on for 6.2 hour s each day. As adults, television can influence what we buy, where we go, and what we eat. With the television having such an impact on our lives, it is bound to have an effect on our childrens lives. Todays children are exposed to violence, sex, and drugs through television. How much does television influence children? We are able to make informed decisions and understand the r amifications of our actions, but children are not. So, is television viewing harmful for children? This has been the question and debate for parents since the television was first introduced in the 1940s. To make an informed decision, it is important for us to understand the positive and negative effects of television viewing for children. With the recent explosion in satellite and digital TV, we now have access to a plethora of both good and bad quality content. Parents should seek out good quality TV and whenever possible, enjoy them together as a family. Some studies indicate that television viewing properly used in moderation can stimulate a childs education and creativity. Television today offers children a wide variety of wonder, amusement, and education. The mysteries of the deep sea, the wonders of outer space and the animal varieties in the natural world can delight children and stimulate their imagination without exposing them to any danger. Kids may be entertained for hours with programs that engage their sense of seeing and hearing. Parents are able to go about their daily routines at home, knowing that their children are safe and occupied in one location. Programs designed to teach children such as Sesame Street and Dora the Explorer Expose Children to vocabulary, math, science, history, art and diversity before they go to school. Because of its ability to create powerful touchstones, TV enables young people to share cultural experiences with others. T.V. can teach children important values and life lessons. News, events, and historical programming can help make young people more aware of other cultures and people. Television viewing is also beneficial for the family. Shared viewing gives family members of all ages an opportunity to spend time together. Despite its advantages, too much television can be detrimental. Children under 6, including two-thirds of infants and toddlers, watch an average of 2 hours a day. Kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen, and almost 2 additional hours on the computer and playing video games. The American Academy of Pediatrics recommends that kids under 2 years old not watch any television and that those older than 2 watch no more than 1 to 2 hours per day. The first 2 years of life are considered a critical time for brain development. TV and other electronic media can get in the way of exploring, playing, and interacting with parents and others, which encourages learning and healthy physical and social development. As kids get older, too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family. Children who consistently spend more than 4 hours per day watching te levision are more likely to be overweight. Health experts have long linked excessive TV watching to obesity. While watching TV, kids are inactive and tend to snack. Theyre also bombarded with ads that encourage them to eat unhealthy foods. The problem isnt just how long children are watching TV but, what they are watching. The average American child will witness 200,000 violent acts on television by age 18. Kids may become desensitized to violence and more aggressive. TV violence is often perpetuated by the good guys as fun and an effective way to get what they want. Young kids are particularly frightened by scary and violent images. Behavior problems, nightmares, and difficulty sleeping may be a consequence of exposure to media violence. TV is full of programs and commercials that depict risky behaviors ,such as sex and substance abuse,risky and fun. For example, studies have shown that teens who watch lots of sexual content on TV are more likely to initiate intercourse or particip ate in other sexual activities earlier than peers who dont watch sexually explicit shows. A recent study by the Center on Alcohol Marketing and Youth found that youth exposure to alcohol ads on TV increased by 30% from 2001-2006. As mentioned earlier, parents should search for high quality TV programs for their kids. How do you choose good TV? David Kleeman, Director of the American Center for Children and media, says ask yourself the following questions: Does this program actively engage my child, physically or intellectually? Television viewing doesnt have to be passive. It can prompt questions, kindle curiosity, or teach activities to pursue when the set if off. Do I respect this program? Parents dont have to like every show their children like. But parents should trust that a programs creator understand and respect how children grow and learn. Does my child see others like himself or herself on television? Young children believe that television reflects the real world. To not see people like themselves may diminish their self-worth. How do the makers of this program regard my child? Some program creators see young people as consumers to be sold to. Others see them as students to be educated, as future citizens to be engaged in the community, or simply as children. whose work is play. Parents should monitor the childs television viewing. They should limit the amount of time that the child watches TV. To avoid the negative aspects of television and commercials, parents can record shows without the commericals or buy childrens videos or DVDS. Is Television Viewing Harmful for Children? In my opinion, no. What could be harmful for children is what they watch and for how long. Childrens advocates are divided when it comes to solutions. Although many urge for more hours per week of educational programming, others assert that no TV is the best solution. Some say its better for parents to control the use of TV and to teach kids that its for occasional entertainment, not for constant escapism. Many parents and teachers have different views and this debate will carry on for centuries to come. There is powerful research and opinions on both sides of the debate. Ultimately the decision is up to the parent. Armed with information and knowledge the parent can make the correct decision for them, their children and their family. As a teacher, I can share with the parents my knowledge of TV viewing and its effects, both positive and negative. In the classroom, I can encourage play, reading, and social interaction. I can introduce chil dren to our world through play, field trips, and books. I can provide the children with healthy snacks and encourage them to make healthy decisions regarding food, exercise, and television viewing. I can provide parents with information and resources that is offered by the school and the community. Children are influenced by those around them. They emulate what they see. As teachers and parents, we should be good role-models. How can we expect children to not smoke, drink, act violent ,eat poorly, or watch too much television if we are doing those things? Television cannot be blamed for problems with children. It is ultimately up to the parents to monitor their child, communicate with their child and instill in their child values and beliefs that help them make good decisions in their life.
Friday, October 25, 2019
The Symbol Of A Lion :: essays research papers
The symbol of the lion represents everything in the short story â€Å"A Lion on the Freeway†. It was written by Nadine Gordimer in her short story book called The Embrace of a Soldier. Gordimer was an African writer, and her stories have been translated into many languages including English for many people to enjoy.      The story â€Å"A Lion on the Freeway†is about a lion which has escaped onto the freeway. Gordimer describes the scenery of a town with a zoo in it and how the main character can always hear the animals making noise, especially the lion. This fiercely described story is short, but makes a very important point about the lion in general.      To Gordmer, the lion is a symbol of wild power, and its original home in Africa was also where this author once lived. A popular phrase people hear of the lion is that it is the â€Å"king of the jungle†. That single phrase describes the lion perfectly, because the lion is a being of great power and passion and its strength and boldness is recognized throughout the world. In this story, it is contained in a cage, not taken from the wild, but born there. The lion may have been born in captivity, but its wild instincts are definitely still alive within the lion’s spirit. This is why the lion would yearn for a way out of its cage and search for freedom.      At the end of the story, though, Gordimer explains of how the people must capture this lion and stop it once again, if not kill it. Because of its great power and strength, the people are afraid of it and therefor must find a way to stop the lion before he causes damage. This may represent raw human emotions and feelings from deep inside the human race. People cannot let these raw instincts escape to keep order in the world, so then we must keep them locked away inside where no one can see them. Secrecy. As in the lion, these feelings are powerful, but in society instincts must be controlled. However, do people always control their emotions and what they feel at heart? Definitely not, but the public would usually like to think so, except perhaps when it may come to cliches or advertisements (because they ironicly admire those who stand out).      If one does not look at â€Å"A Lion on the Freeway†carefully, it seems dull and unimaginative.
Thursday, October 24, 2019
Neo-Bohemia: Art and Commerce in the Postindustrial City
About the Author Richard Lloyd is a known social critique. His observation upon the society’s progress has naturally assisted people in seeing the situation that they are in several perspectives of social development. His approach on criticizing the present has naturally rooted from the understanding that he has gained from the past. Through this particular process of observation and explanation of the human society’s development, Lloyd captures the attention of both the old generation and that of the new age civilization. Whereas, it is through this procedure of giving the society a glimpse of what is actually happening that more people are able to benefit from the clarity of the author’s description of the current situation. About the Book As mentioned earlier, the book of Lloyd attempts to clarify the actual situation that the human society is involved in at present. This particular reading, as per noted by the author, aims to show the balance as well as the imbalance that happens in the society with regards the developments that are happening with technological innovations as well as the cultural get-up of moist communities today because of the deepening effects of globalization in the lives of the people around the world. To make the discussion less-broad, the author intended to portray the situation in the ways by which the people are situated in a small community whereas, the people’s lives are further intertwined because of the fact that they are living in a single system; a single neighborhood that makes them and their activities collaborate with that of the others. It is a process by which the author simply concise a whole wide world view into a smaller scope of area of understanding so as to be able to help the readers understand the bigger picture of the situation. Content and Summary In a ten-chapter–based discussion, Lloyd particularly opened the minds of the readers to the truth that globalization, technological innovation and industrialization has brought the human society with. Through the discussions of the three major agents of social advancement, Lloyd showed the benefits of the process which are mostly obvious to the human mind and understanding. However, he also noted the negative effects of the progress as the situation becomes vulgarly connected to the devastating situations that are present in the society today. Constant agitation over the social status of the different types of people involved in the process and the ones that they particularly oppress unknowingly helped Lloyd in making his arguments quite stronger and obvious for the common mind to understand. On Industrialization and Globalization: Lloyd particularly recognizes the idea that obvious progress has been implied by the different procedures of industrialization that the commercial sectors of the society have implied upon the human generations through the years. The increased process of employing more and more individuals in the industries have made it possible for the developing nations to follow on through with the developments of the international trade and the world economy as well. However, behind the developments of the society in terms of employment and commercial progress of business organizations, it is almost unnoticeable among those who are gaining profit in the system that they are already becoming wealthy at the expense of others. This is the reason why the theory of Darwinism on poor becoming poorer and the rich becoming richer has been developed to explain the situation. The increased number of child labor is also alarming that it has made it possible for several social organizations to put up programs avoiding the said situations. On Technological Advancements: The society today recognizes the idea that people today [being led by the young generation] engages in a considerable manner of accepting the advancements of technology in an undeniably welcoming manner. Most often than not, the process of technological innovation and invasion in the human society have been much beneficial at almost every cost of living in the present civilization’s process of dealing with everyday challenges and tasks. On the contrary, the downside of the situation is that as the technological innovation increases, the dependability of the society upon the technological machines also increases. At some point, Lloyd sees this in an objective manner. However, it could not be denied that along with this particular progression in the society’s ability of facing the daily challenges that they are supposed to deal with, the willingness of people to solve things on their own have diminished. The dependability that they place upon the systems of technology actually makes it harder for the people to recognize their real capabilities in facing the difficulties of life. Critique of the Author’s Writing Approach Lloyd’s trademark of not using vulgar words simply to avoid boredom in the discussion has made his writing quite professional and authoritative. However, this does not mean that the book was such a bore. In fact, reading tit makes it easier for the readers to understand the social situation in a better picture that suits their comprehension. Most likely, reading through the pages of the reading naturally helps the readers see the approach of the writer as rather friendly yet authoritative, this means that the values of the readers as the ones to comprehend upon the reading is conscientiously carried on through the process by the author. Through this approach, the book was not a bore, but an interesting material that serves as an impeccable picture of the reality of situations happening in the society today. Overall Reaction and Recommendation The reading as per authored by Richard Lloyd is a fine read for every social studies students who are aiming to see the human situation in a much more practical picture. The metaphors and the illustrations used by the author in this reading also makes it a fine read for ordinary people who simply want to know about the different developments in the society and how they particularly affect the lives of the human generations in a much more practical manner. The usage of the words and the choice of language tone on the part of the author makes this particular read applicable for all the ages wanting to learn about the society as well. Overall, Lloyd’s book is indeed a fine read. Reference: Richard Lloyd. (2005). Neo-Bohemia: Art and Commerce in the Postindustrial City. Routledge; 1 edition.   Â
Tuesday, October 22, 2019
Strategic Marketing of Tim Hortons
Strategic Marketing of Tim Hortons Executive Summary Strategic marketing is a more developed and structured system of marketing, which is concerned with a precise definition of a goal, measure and market analysis. It integrates the options of media and develops a structured system that enables the marketers to capture the market fully. It is aimed at maximum utilization of resources with high out put. Strategic marketing is drawn from a marketing plan.Advertising We will write a custom research paper sample on Strategic Marketing of Tim Hortons specifically for you for only $16.05 $11/page Learn More This shows what programs and policies a company uses and how the implementation is carried out. Generally, its main purpose is to enhance marketing and create maximum customers’ satisfaction. It also encourages market penetration and innovation of application. Some people refer to strategic marketing as mainstream marketing. This is the surest way to operate in the market with limited risk s. Introduction Tim Horton is a fast food organization that has adopted to use a niche penetrating market strategy in its marketing. The company is operating in fast food restaurants in different parts of the United States. Due to its strategic system, the company has expanded its segments to various States, such as Ohio, New York, Michigan and Canada. This follows a new identified niche in the sector. This new product is expected to boost the companies operation since it is the unique product in the entire market. Tim Horton opted for the strategy to stay ahead of competitors like Bucks and Dunkin Donuts organizations. Its major goal is to increase the market segment by sixty percent and capture most of the pioneer markets (Chernev, 2009, p. 49). Roles of Strategic Marketing Strategic marketing gives proper evaluation machinery in terms of product, distribution, promotional activities, pricing and both internal and external organization assessment. Apart from these, strategic marke ting by Tim Horton will help in the analysis of the competitors and act as a reference to the next actions the organization should take (Kotler, 1996, p.72). In any marketing state, whether pioneering or follower, a strategic marketing is vital for the identification of the difference between successful and flat growth of the company. Tim Horton strategy for growth relies on its strategies to enable it achieves the highest result (Hakan, 2004, p.35). In maximizing the market, especially for market penetrators like Tim Horton, identification of market niche becomes a priority. For this to succeed, an organization needs close consultations with the clients to identify the unmet needs.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is through strategic marketing that the organization programs will allow consultation and close supervision of customers to be carried out. S trategic marketing is also important market segmentation and positioning. Unearthing unmet needs and unsatisfied needs in any segment of the market will boost Tim Horton’s growth as well as maintaining customers’ loyalty (Kotler, 1996, p.27). Resource utilization is vital in any organization, means of promotion and advertisement should be strategically designed to achieve the greatest results. In addition, strategic marketing caters for changes in the market, where fast and appropriate adjustments can be made, according to the presented situation. Apart from these, monitoring aspect in strategic marketing gives early indicators thus managers prepare for the changes in the market (Hakan, 2004, p.67). Strategic marketing creates confident and security to the marketers. Managers develop confidence to steer through market challenges. Strategic marketing gives the managers ability to control the company’s destiny since it acts as an organization steering wheel. When Tim Horton adopt strategic marketing so will be its reaction towards the market threats. This will see the company sail through difficult times successfully (Kotler, 1996, p.46). Strategic Marketing Plan Tim Horton has a well developed marketing plan that has seen it gain substantially in the Canadian market. The company has utilized several modes to accomplish this. The company has carried out large promotions and advertisements that have enabled it to get recognition in whole of Canada. This can be seen by constant reflection in the Canadian papers. It has carried out several sponsorship programs in sports and other activities such as the Bier of Canadian curling championship and Ringette Championship in 2005. Around 2007, they introduced Quickpay Tim Card instead of the gift certificates.Advertising We will write a custom research paper sample on Strategic Marketing of Tim Hortons specifically for you for only $16.05 $11/page Learn More The slogan  "it is hard to wrap double†was also added. Other slogans include, â€Å"you have always got time for Tim Horton†, â€Å"Always Fresh Always Tim Horton†and lately in 2011 it is â€Å"it is time for Tims†(Hakan, 2004, p.68). Tim Horton also carry out Roll up the rim to win campaign where several people participates and many prices are won from televisions, radios, cars and cookers. Apart from these, there is community support and Tim Horton children foundation under Ron Joyce for underprivileged children. Finally, Tim Horton has emerged as the Canadian culture and icon. It has represented the lives of Canadian and identity. This follows its plan of rolling out its chains throughout the nation. Tim Horton corporate strategy is aimed at maximizing its growth especially in the USA. This they carry out by focusing on the human resource investment and market capital. By 2009, Tim Horton aim was to set into the USA to provide its quick restaurant services. This was despite the strong competitors and market challenges with companies like Riese Organization and Dunkin’ Donuts. The operation of the company into the new market is aimed at its mission of delivering superior quality products and services for guest and communities through leadership, innovation and partnership and the mission of being quality leader on everything the company does. Horton’s have a well defined marketing strategy which is aimed at giving quality product. It is commitment to providing quality freshest product in its chain. This includes providing coffee, baked foodstuff and beverages which are not older than twenty minutes. Molloy Whelan of TDL Group once claimed, â€Å"You have to stand to your brand. Who Tim Horton innately and is what it stand for is it is ‘always fresh’ proposition.†This is in line with is vision of giving quality products to the customers (Tim Hortons, 2011, p.1). In addition, the company has created a brand loyalty to the customers by the marketing team that meet Canadian taste of cleanliness, neighborly, trustworthy and frugal. TAdvertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More he company also has strong quality standards for its products that follow their values. Molloy once put it that â€Å" in everything we do we have always focused on the concept of friendly, unpretentious, gently playful, good neighbor you would want to live down the block with you†(Hakan, 2004, p.76). Marketing Models Tim Horton Company has applied two models in its strategic marketing. These are the embedded and historical data model and no measurement and marketing model in developing its strategic marketing (Husting, 2010, p. 124). The Embedded Marketing Model No Measurement, No Marketing Model The two modes have been found to be the simplest to understand and uses in the organization. In addition, they fit the needs of Tim Horton whose aim is to create more market into the USA. It has been seen that the application has been useful in handling the products and meeting customers’ needs (Hakan, 2004, p.78). The models allows the company to gather enough information with the use of no marketing, no measurement model. The company uses these information to evaluate potentiality of the market their size, purchasing power, competitors’ analysis and the available niches. Tim Horton has applied this strategy to open its segments and make decisions regarding implementation of the plans. The data gathered using the embedded marketing model is used in product positioning especially in the new segments and high competitive grounds. The process is continuous to make necessary adjustments in the respective segments (Redpath, 2011, p.4). Marketing Tactics Tim Horton organization has developed different tactics to service in its market despite stiff competition from the pioneers and other followers. The company has a high focus on customers unsatisfied needs. This is carried out through close market monitoring as well as creating brand loyalty (Tim Hortons, 2011, p.3). The company also has greatly focused on customers benefits of close accessibility, product and pricing to cover more market opportunities (Kotler, 2008, p.14). The company’s promotion tactics are aimed at meeting the consumers’ demands on time price and quality. Buying has been made simpler for the consumers since the company carriers out home delivery as well as ambulatory services. Tim Horton’s has created customer loyalty from its close follow-ups to the customers to note their satisfaction and make adjustments accordingly. The tactics applied by Tim Horton’s have met some of its strategies of developing customer’s loyalty as well as widening the market share (Husting, 2010, p.35). Horton Competitive Strategy Tim Horton chosen competitive strategy is niche penetration due to the company unique products have not been applied by the competitors. The quality of its products has also not been met by any of the competitors. In addition, Tim Horton has strong competitive structures and processes to gain the customers loyalty as wel l as wining others. We intend to upgrade our facility and increase customer delivery service so that most of our clients can easily access our products (Kotler, 2008, p.25). The company maintains it competitive advantage analysis through carrying out competitors’ intelligence: Liaise secretly with the employs of the competitors for more information. Using our competitors clients to get the information Sending our loyal customers to the competitors to get the relevant data. Taking observation on their operation system Studying their web site for more information This strategy will enable the organization maintain its market segment through creating customers loyalty. Advancement is also very easy penetration, as it will enjoy the monopoly of its limited and unique products. Through this, Tim Horton will easily meet its goal of market expansion (Husting, 2010, p.46). Objectives To meet its goals successfully, Tim Horton has set objectives that drive its workers as well as its operations. The objectively are clearly stated to help all their stakeholders understand the working procedures (Canadian Press, 2009, p.1). The following are some of the objectives formed by the company in 2010: To create 600 stores in Canada and 300 in USA To creates expansions in Universities, Hospitals and Airports. To create more co-brands in USA chain especial in ice cream. To test new bakes in the USA in at least ten stores. The company has developed the objectives based on their achievability, measurability and specificity. The company has drawn an action plan based on objectives specifying the priorities given to each marketing expert, who is working on them and specific end term goals. To achieve the goals there are follow up mechanisms for the products and the activities. Growth Opportunities To identify the growth opportunities, our organization took a consideration of product, price, place, promotion, people, physical evidences, and process. We identified the market niches in the areas. This was easy since the company is a follower organization so analysis could be based on the pioneer’s mistakes as well as uncovered areas. It has a well-developed ambulance and other transport system (Rodgers, 2003, p.56). In addition, the company has advantage of financial resources that enables it to carry out advertisements to its products through the media and publication to reach as many customers as possible. Due to the financial opportunity, the company will be able to acquire the best-trained personnel and provide incentives to our loyal customers. We also have the best structures with well-equipped facility (European International, 1998, p.27). In addition, we have proper policies to run our processes effectively for perfect outcome. Our policies are structures that limit bureaucratic measures, which might cause delays during service provision. These were identified after a SWOT analysis in the organization (Rodgers, 2003, p.59). Internal Streng th Tim Horton has many internal strengths that will enable it operate successfully in this market. With the application of SWOT analysis the company has market strengths in the following areas; it has a strong financial back up that will enable it develop market purchasing power and enjoy the economies of scale (Rodgers, 2003,p.121). With well-trained personnel, the organization will enjoy efficient management and produce quality unique products in the market. The values and organization culture form a great strength of this company penetration into the market. Finally, being the first company to develop fast food restaurants in some areas, it expects to enjoy a large market in the future (Husting, 2010, p.54). External Environmental Factors As a follower marketer operating in unique products from the pioneers in new areas, there are several challenges in the market. Tim Horton will need a lot of finances to promote and win its customers from the pioneers who have developed customer s’ loyalty (Rodgers, 2003, p.58). Apart from this, the company has to fight restrictive legal measures in the monopolized market by the pioneers. Pulling perfect labour is also a challenge since the health organizations in the field are huge companies with better incentives. Breaking market barriers by the pioneers as well as staying ahead of the competitors is one of the challenges this company is facing (Kotler, 2008, p.26). Response to Emerging Themes In this follower strategy with niche marketing style, Tim Horton strategic measures challenge such as changes in consumer tastes, competition system and economic dynamics (Redpath, 2011, p.2). The company is undertaking a lot of research to identify marketing trends that will keep it more dynamic to respond to the challenges (European International, 1998, p.67). The management body has well trained personnel who carry out proper monitoring and environmental scanning. In addition, there are contraction and expansion strategies of the organization, depending on prevailing economic situations (Husting, 2010, p.47). Recommendation Niche marketing and expansion for followers is not always easy for companies to execute, for organizations like Tim Horton need proper machinery for evaluating their decisions as well as advancing. This calls for unending research in the market needs as well as emerging trends. It is also recommended that the company should recruit experts who carry out close supervision on the customers needs for identification of consumer satisfaction. This is the only sure way of gaining customers’ loyalty as well as expanding market segments. Conclusion Marketing today involves a lot of challenges due to the advancement in technology as well as ever changing economic system. Due to this, many companies like Tim Horton have developed strategic marketing measure to keep them survive in the market. Strategic marketing approach analysis of the market structures, processes and outcomes allow operators to work in a non-blanketed field. Strategic marketing draws modes of approaching the goals through informed choices and customer oriented marketing. Through this, marketing organizations can strategically plan how to meet the marketing challenges. References Canadian Press (2009). Tim Hortons to co-brand six stores in Ontario with Cold Stone Creamery. Web. Chernev, A., 2009. Strategic Marketing Management. Web. European International Business, 1998. International Business Review: The Official journal of the European International Business Academy. Web. Hakan, H., Harrison, D., 2004. Rethinking Marketing: Developing a New Understanding of Markets. Web. Husting, H., Saperstings, H., 2007. Improve Your Marketing to Grow Your Business: Insights and Innovations that Drive Business and Brand Growth. Web. Kotler, P., 2008. Social Marketing for Public Health. Web. Redpath, T. (2010). Roll-up-the-rim-to-win-sweet-profits-at-Tim-Hortons. Web. Rogers, E., 2003. Diffusion of Innova tion. Web. Tim Hortons Inc. (2011). In our Restaurant. Web.
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